Urban Projection Mapping

Urban Projection Mapping is the art of creating video displays that make buildings come alive in light, color and motion. Armed with powerful technology, a handful of enterprising video artists create vivid, visually arresting video displays that are projected on urban architecture.  These videos tell stories, form abstract imagery and in some cases, sell products. 

The building is manipulated by a pair of hands that sink into its structure and rearrange its facade in a stunning, grid-style fashion.  The display was awarded a Silver Lion at the Cannes Advertising Festival in 2009.

Resultant permeability of the solid facade uncovers different interpretations of conception, geometry and aesthetics expressed through graphics and movement. A situation of reflexivity evolves - describing the constitution and spacious perception of this location by means of the building itself.

555 KUBIK

Production: urbanscreen.com
Art Direction: Daniel Rossa
Technical Director: Thorsten Bauer
3D-Design: David Starmann
Sound Design: Jonas Wiese
Realized with mxwendler.net mediaserver

-----------------------------------------------------------------------------------

I love this piece because it is such a dynamic public display of pushing boundaries and a presentation of transforming an ordinary building into a grand piece of art. The concept of "How it would be if a house was dreaming" was also interesting to think about. It was just amazing how the artists really worked with the buildings' specific qualities to create a totally integrated video projection that was as convincing. 

A